While they both can benefit your business, it’s important to understand their strengths and weaknesses so you can choose the best option for a successful text message marketing campaign. Did You Know?

Text messages can be annoying when you’re getting bombarded with them faster than you can unsubscribe. On the other hand ...

It is important to begin by identifying the SMS opted-in audience you are trying to engage and send valuable messaging ...

We analyzed all marketing texts sent through Ovation’s platform in 2024 - 1.58 million - and identified key trends and ...

This text is the first experience I'm having ... Put your best effort into sending your first SMS marketing campaign. Watch its performance — how many people click your link or complete the ...

Text marketing, a relatively untapped channel in the hospitality ... to the menu – can significantly enhance the guest experience and the campaign’s success. SMS marketing is most effective when ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Thousands tricked by fake reward & toll scam texts. CTM360 exposes PointyPhish & TollShark—SMS phishing campaigns powered by ...

Short message service marketing (SMS), for example, allows companies to send text messages to customers about products ... money and increases both the efficiency and outcomes of their campaigns. For ...

By enabling clearer, more structured interactions, this feature helps businesses engage contacts more meaningfully and drive better outcomes from SMS Keyword campaigns ... to opt in and engage with ...

Shree Tripada, a Leading Indian CPaaS (Communications Platform) Service provider, has introduced its next-gen Bulk SMS ...

A Smarter Way to Text Workflows take SMS marketing to the next level by using conditional logic to personalize and automate customer interactions. Businesses can now create dynamic messaging ...