The basis of social learning theory is simple: People learn by watching other people. We can learn from anyone—teachers, parents, siblings, peers, co-workers, YouTube influencers, athletes ...

Nolan, Richard L., David Croson, and Katherine Seger. "Stages Theory, The: A Framework for IT Adoption and Organizational Learning." Harvard Business School Background Note 193-141, March 1993.

Nolan, R. L. "The Stages Theory: A Framework for IT Adoption and Organizational Learning." In America's Information Technology Agenda, edited by J. Mechling and C. Rosenberg. Cambridge: John F.