Pepsi Rebranding 101: First, Do No Harm Jun 29, 2011, 03:40pm EDT. Share. Save. This article is more than 10 years old. ... what was the strategy, when are they correcting course, ...

PepsiCo is investing $1.2bn (£0.7bn) in a global overhaul of its marketing strategy, which has started with the launch of a new Pepsi logo. In the UK, its Tropicana brand is also believed to be ...

Beyond Pepsi, I must applaud my colleagues at Lay’s. Their ‘No Lay’s, No Game’ campaign has been a masterclass in integrating brand love with sporting moments. Pepsi’s 2024 rebrand emphasised cultural ...

The snacking and beverage giant also plans to rebrand Lay’s and Tostitos to highlight a lack of synthetic additives and a ...

How ‘rolling innovation labs’ inform PepsiCo’s snacks strategy. A “rolling innovation lab”, in this context, is a food truck. That’s how the snacks giant is taking its foods and drinks off the shelves ...

Last month, during PepsiCo's (NASDAQ: PEP) fourth-quarter 2018 earnings conference call, and again at the Consumer Analyst Group of New York (CAGNY) conference on Feb. 20, new PepsiCo CEO Ramon ...

PepsiCo reported better-than-expected quarterly results on Thursday, driven by steady demand for its sodas and snacks in the ...

Shares of PepsiCo rose more than 7 percent yesterday (July 17) after the company reported $22.8 billion in revenue and a $1.3 ...