ESPN's season debut on Oct. 23 saw a steep 42% drop compared to 2023, while TNT's Thursday games were down 29% year-over-year ...

NBA Playoffs delivered its most-watched opening weekend in the last 25 years with LeBron James and Stephen Curry headlining.

NASHVILLE, Tenn. -- NBA commissioner Adam Silver said Tuesday that television ratings from the opening weekend of the playoffs were the best the league has seen in about a quarter century.

The NBA’s purported ratings demise was much ado about nothing. After a rough start to the season, when viewership cratered by about 20% year over year, the NBA rebounded to draw nearly even with ...

Despite Doncic joining LeBron James on the Lakers—a team already known for drawing big numbers—TNT and ESPN still saw drops.

Over the past few years, the NBA as a league saw a steady decline in viewership. Fans and media members questioned if the reduced quality of today’s game had something to do with it even though ...