Stellar timekeeping and functional design are the crux of pretty much everything in the respective worlds of motorsport and ...

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

TAG Heuer marks its big return to F1 with the new Formula 1 Chronograph in titanium ✓ With a fresh case design and an ...

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...

Because Heuer manufactured the most accurate stopwatch (down to one one-hundredth of a second), it made sense to use its chronograph wristwatches for timekeeping in the Fifties, during F1's infancy.

Fast forward to the early years of F1 in the ’50s, and Heuer, as it was then known, produced chronograph wristwatches. It was during the ’60s when its logo first appeared on an F1 racing car, and a ...