True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

“The pharma industry […] has lunged towards digital transformations and omnichannel ... which began with the founding of pharma sales and marketing agency Cheemia in 2017.

When digital marketing is done right, it doesn’t just drive sales—it builds a brand’s authority in the industry.” There is no clear winner in the debate between physical and digital marketing.

Mike Moorman - Academic Director; Adjunct Lecturer of Executive Education; ZS Principal (Emeritus), B2B Sales Strategy and Transformation Practice Leader Arun Shastri - ZS Managing Principal, B2B ...

Sales promotion is used to encourage customers to buy more of a product or to increase sales. There are a wide range of promotions that a business can use to promote its products and services ...