Every blonde knows that the best way to maintain your hair dye is to use the best purple shampoo. If you love the look of ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...