I pride myself on my mostly very logical approach to bass fishing. I seek rationale. I need data to back things up. If the answer is “because we’ve always done it that way”, it usually doesn’t sit ...

Is color important for catching bass? Very important, say the touring pros. But Robb Line of Snap Tail Lures thinks the real secret to catching more bass is understanding that fish are more likely to ...

As a long time creative marketing professional, I couldn’t help but see the news of Pantone’s 2025 color of the year, Mocha Mousse. But as an even longer time bass angler, I couldn’t help think I’ve ...

There are only a handful of certainties in bass fishing. For example: When you ask someone if they can throw a baitcaster and hear: “You mean the one with the button?” That’s a hard “no.” Equally ...

Cold water temperatures bring out the red lures from bass fishermen’s tackle boxes. And while the baits often carry a crawfish name, that might be misleading. This is the time of year that has bass ...