Today, most people are familiar with the concept of augmented reality in specific contexts. Lots of gamers, for example, are ...

LONDON -- When you think of Augmented Reality (AR), the first things that spring to mind might well be apps or gaming. But probably not fashion. To kick off London Fashion Week, though ...

wireless augmented reality… Read More Amazon is partnering with Snap for an augmented reality fashion experience that lets customers digitally try on different eyewear brands and styles and then ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

That’s the question after the news last week that the tech giant will become a minority investor… Read More Amazon is partnering with Snap for an augmented reality fashion experience that lets ...

Retailer H&M has debuted a virtual fashion show featuring selections ... the H&M promotion is related to its combined use of augmented reality and GPS, and its ability to deliver an immediate ...