Yesterday, Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" ...

Valve, the parent company of Steam, is further bearing down on the issue of forced advertising on its platform. It has previously been opposed to games using advertisements to lock gameplay until ...

and that Valve has merely created a dedicated page on Steamworks to clarify this policy. The page explains that Steam does not contain paid advertising, and that advertising-based revenue models ...

If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release ...

Image via Steam While there is some debate on whether or not Valve has always had rules against paid advertising, the company has made one thing loud and clear: games that require players to watch ...

TL;DR: Valve has updated Steam's guidelines to ban games that force users to engage with in-game advertising, opposing the ad-driven model common in mobile games. Valve has continued its push to ...

Valve has emphasised its rules around advertising, explicitly prohibiting games that force players to watch in-game ads. The newly-remphasised rules from Valve - first reported by Gaming on Linux ...

The clipping device used is similar to a successful one used to treat patients with damage to another part of the heart, the mitral valve. Advertising The results were published Saturday in The ...

Valve is banning products that rely on in-game advertising from Steam, as it sets out some new rules for developers on the storefront. According to the Half-Life and Counter-Strike maker ...

As my former colleague Alison Frankel reported in 2023, Bucher launched a social media advertising campaign to recruit more than 50,000 Steam customers to bring antitrust claims against Valve.

Steam no longer permits 'paid advertising' as a revenue model for games listed on the platform. Games cannot force players to interact with ads or incentivize players to watch ads by offering them ...

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam. "Steam does not contain any paid advertising, nor are models supported in games ...