The visual narrative she creates challenges conventional music video formats, establishing a new benchmark for artistic innovation in the hip-hop landscape. The brilliance of Doechii’s promotional strategy lies in its multi-layered approach to audience engagement.

Thursday, after days of teasing, 2025 Grammys Best New Artist nominee Doechii has given fans the full experience. In the run-up to the new video’s launch, Doechii shared a sitcom-style clip introducing a cast that included Schoolboy Q ,

Doechii moves through a number of increasingly modern sets as she recaps each phase of her career, before eventually blowing up the whole lot at the end of the clip. The video also utilizes a credits/audio sync that’s sure to make the editors at A24 and Neon drool.

Doechii releases video for “Denial Is A River” Doechii has been a force in the music scene over the past few years. A three-time GRAMMY® Award nominee, the rapper, singer, and performer has carved out her own lane with unique,