The Movie' starring Brad Pitt and Damson Idris has grossed $293 million globally, surpassing other Apple releases at the box office.

Apple is vying for Formula 1's US broadcasting rights as its Brad Pitt-led F1 film achieves box office success. This move challenges ESPN's current hold, with discussions underway between Apple and Formula 1's owners.

“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”