Zudio, owned by the $9.6 billion Trent Ltd, a Tata Group company, has gone from near obscurity to opening over 400 stores across India in less than a decade. The question is: how did a no-frills ...

Out of these 757 belong to its value fashion brand Zudio, while 248 are Westside stores. It raises a question: why does the younger Zudio brand surpass Westside in store count? Zudio was launched ...