The Zomato app and brand name will remain unchanged. Blinkit grew materially larger than Zomato’s food delivery business in the past year. A number of analysts estimate that Blinkit will grow to account for as much as 70% of the group’s value in the coming year.

Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

The decision to rename Zomato Ltd. to Eternal Ltd. stems from the company's broader vision of building an enduring institution that lasts beyond its current leadership. "We shape our institutions, and then they shape us," he said, emphasizing that Eternal is more than just a name change--it represents a mission statement.

Zomato Ltd on Thursday announced that its board has apporved the change of name of the company to Eternal Ltd., marking a significant transformation in its corporate identity.