Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

As the internet is abuzz with the rebranding, the letter clarifies that Zomato will continue to be the name of the food delivery app. The new name Eternal (formerly Zomato Ltd.) will be the parent brand and comprise all four business verticals of the group, including Zomato, BlinkIt, District, and Hyperpure.

The Zomato app and brand name will remain unchanged. Blinkit grew materially larger than Zomato’s food delivery business in the past year. A number of analysts estimate that Blinkit will grow to account for as much as 70% of the group’s value in the coming year.

The rebranding of Zomato to Eternal by CEO Deepinder Goyal has caused a stir on social media, with users expressing sadness and confusion. Goyal explains the name change reflects the company’s expansion,

In a surprising move, food and grocery delivery platform Zomato has announced that it is changing the name of its parent company 'Zomato Limited' to 'Eternal Limited'.

Deepinder Goyal, CEO, Zomato has made this announcement on his official social media handle on X by posting the formal announcement letter.

In a move that has surprised many, the online food delivery platform, Zomato, has decided to change the name of its parent company ‘Zomato Limited’ to ‘Eternal Limited.’ In a letter to shareholders, Zomato boss Deepinder Goyal said that the company's board has approved the name change.