Newspaper readers in Delhi NCR woke up to a full-page Zomato ad in a leading publication. Modeled to mimic the style of Indian political billboards, the Zomato ad celebrated the company’s 16th ...
Zomato’s stock has tumbled 30% from its peak, slashing its one-year return to 60%. This sudden crash has reignited questions about the company’s ability to sustain its ambitious growth narrative. Is ...
Zomato's advertisement and sales promotion expenses increased by 23.7% in Q3 FY25, reaching ₹521 crore from ₹421 crore in the ...
This strategy protected restaurants and nudged them towards using the commissions saved for ads and promotions. Zomato aped this strategy and the results are clear for everyone to see now.
Apologising for unintentionally hurting sentiments, restaurant aggregator Zomato on Thursday withdrew an ad after it came under fire for depicting the actor who played the Dalit character Kachra ...
Cloud kitchens are more important for Zomato because a lot of their spending goes to ads on platforms such as Zomato and Swiggy. Overall, Zomato has added 33% more monthly transacting restaurants ...
On a quarterly basis, the ad expenditure for the food delivery platform increased 19%, from Rs 421 crores in the quarter ...
Zomato, a leading name in the food delivery and quick-service industry, has always been known for its inventive marketing ...
"As of now, it seems like we will get to our target of 2,000 stores by December 2025, much earlier than our previous guidance ...