Second in command at The Orchard’s Japanese arm, a music distribution company within the Sony Group, Masuda initially reached out to Yoasobi’s producers Yohei Yashiro and Shuya Yamamoto with ...

McDonald’s Japan shared the new Tirori Mix 2025 song featuring a mashup between Ado, Yoasobi, and Hoshimachi Suisei.

“This is awesome.” Masako Masuda remembers thinking this after hearing Yoasobi’s debut single “Yoru ni Kakeru” (“Into the Night”) back in November 2019. “I was instantly convinced ...