J-pop is a tough sell overseas, but in recent years more musicians are challenging that perception and finding success abroad. One of the artists leading the charge is Yoasobi, which is celebrating ...
(This is the final part in a three-part series on how one short conversation between two salarymen led to the creation of global pop superstars.) Something was happening on TikTok. Two years after its ...
Reflecting on five years of YOASOBI, the J-pop duo, consisting of composer Ayase & singer ikura. By Billboard Japan YOASOBI celebrated its fifth anniversary on Oct. 1. The J-pop duo, consisting of ...
We meet J-pop’s hottest international act, which made its highly anticipated European debut this month in the UK. Acclaimed for transforming fictional stories into chart-topping hits, the duo has ...
Yoasobi uploaded its new song “Players,” which appeared in a commercial to celebrate the 30th anniversary of the PlayStation. Usada Pekora of Hololive also appeared as one of the trio of characters in ...
Tirori Mix is a music project that McDonald’s started in 2022 to market to Gen Z customers. Prior to that, it used the “tirori” jingle that plays when fries are ready in a TikTok campaign in 2019, ...
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