Microsoft is hiring new marketing specialists for its Xbox games division following the ill-fated and confusing 'This is an Xbox' advertisement campaign.

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

The lettering 'Cloud Gaming' is seen at the Xbox booth during the media day at the Gamescom video games trade fair - INA FASSBENDER/AFP via Getty Images Xbox appears to be laying the groundwork for ...

Speculation around a potential ad-supported tier for Xbox Cloud Gaming continues to build as Xbox Developer Direct 2026 approaches later this week. Xbox Developer Direct 2026 will kick off the new ...

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...

Microsoft (NASDAQ:MSFT) is planning to announce an ad-supported version of Xbox Cloud Gaming, The Verge reported, citing people familiar with the matter. The U.S. tech giant has started testing ...

Microsoft has had an interesting week. After announcing that close to 18,000 employees would be receiving the cut, as well as the cancelation of Nokia’s Android project, the company also shut down ...

Microsoft's latest advert showcasing the capabilities of its Xbox One console isn't so good for people who have already bought one. The advert features the hot phrase "Xbox On," which is inadvertently ...

It's interesting how spoiled everyone is... and they forgot that wide-use media has an insane cost, and the only way to PAY for that cost, and still make a profit... is advertising. The truth is that ...

Xbox appears to be laying the groundwork for ads in its cloud gaming service, according to a new report from Windows Central. The outlet spotted reports from several users who were met with a pop-up ...