"We wanted a logo that stayed true to our roots (whimsical, purple ... After 30 days of showing rejected designs, Yahoo revealed its first logo overhaul in nearly two decades.

Logos were his forte—but he also lent his minimalist style to book covers, children’s book illustrations, posters, and package designs. Now, a portion of this tremendous body of work is on ...

Whimsical handbag brand Kate ... the brand has been sharing pieces of its new design on their Instagram. Kate Spade New York is now employing a new logo on its merchandise. It is, appropriately ...

Perhaps inspired by Microsoft, eBay announced that it’s retiring its old whimsical logo after 17 years of service. (You read that right--eBay has been rolling for 17 years, since 1995.) ...