B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...

To date, most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search, many ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...

The efficiency and, ultimately, success of B2B and B2C methods and platforms directly depend on employees' competence and ...

There's a huge difference between business-to-business marketing and business-to-consumer marketing, but not everyone can see it clearly. There are those who believe the differences are minimal ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

It’s almost time for marketers to start writing up strategies for the second quarter of 2016, and some might already be looking for an SEO strategy for support. Before making any decision, make sure ...

Business clients now expect the same efficient, friction-free digital CX as your consumer base demands, says this tech CEO. Think about the last time you opened Netflix on your tablet or smart TV.

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...