Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will ...

I often write about the importance of a narrative for business. Not only is it critical to marketing, but a narrative is also vital for organizational alignment. A company not aligned around a ...

In cinema, “narrative negative space” refers to the blanks, intentionally placed in the narrative structure. By leaving the gaps for the audience to fill, the writer transforms the passive consumer ...

Most people know George Lucas as the writer-director of the original Star Wars trilogy, as well as a producer of many films and series that make up the franchise’s extended universe. In recent years, ...

Many organizations working toward social change understand the power of stories to transform how people think about and act on issues. It follows that a common question among movement leaders, ...

We are all shaped by stories. But we are not all aware of how much we are influenced by dominant narratives—or who holds the privilege of producing and disseminating them. Philanthropy has long ...

A project narrative helps you define your idea and how you'll go about integrating it into your business. The project narrative usually includes a statement of the problem or purpose, the objectives ...

Understanding Bitcoin as something static — as some ‘thing’ with a solidified identity — is not understanding Bitcoin at all. Bitcoin is not being. Bitcoin is becoming. The perpetuation of its ...

Ukraine President Volodymyr Zelensky posted a viral video with aides on Feb. 25 to show they were all still in Kyiv after Russia's invasion. (Volodymyr Zelensky/Facebook) The Ukrainian example ...

One way to lose Narrative Warfare is to fight like it is a battle over information. One way to win is to get your adversary to fight as though it is a battle over information. We have taken the losing ...

From ancient empires to modern nation-states, leaders have long relied on strategic narratives to shape perceptions of their countries and define their stances on the most critical issues of the day.