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New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results.

Vanity metrics, like reach, engagement and traffic, are nice to have. But they ultimately don’t tell the full story.

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the more the task of SEO becomes unwieldy—i.e., the mind maps that often exist to launch or create content groups can (and often need to be) the stuff of extensive research, gut feeling, technical ...

AI chatbots like Sam Altman's ChatGPT are redefining online discovery, sparking a surge of "AEO" startups and tools. It's ...