Less than a week after unveiling a controversial new logo that prompted the company's stock value to take a dive and even President Trump to weigh in, Cracker Barrel announced Tuesday that it will ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

Cracker Barrel is enduring a public relations crisis, but contrary to what some claim, it’s not about “going woke.” Unlike Bud Light or Target, whose recent controversies were deeply enmeshed in ...

Cracker Barrel's leadership received a failing grade in a proxy advisory firm's pay for performance metric last year before the company decided to move forward on an ill-fated rebranding effort. A ...

After days of intense backlash, most recently from President Donald Trump, Cracker Barrel is scrapping its new minimalist logo. “We thank our guests for sharing your voices and love for Cracker Barrel ...

Cracker Barrel employees are calling out their embattled CEO following the restaurant chain’s logo crisis — and dishing on everything from downsized hours and pay to the “frozen” food that’s passed ...

Following criticism from fans regarding the change to its popular "Old Timer" logo, Cracker Barrel is now facing heat from investors and even a competing executive, who is responsible for a billboard ...

Cracker Barrel leaders said they expect a traffic slump heading into the rest of 2025 due to their viral logo change. Traffic for the first half of August was down approximately 1%, Craig Pemmelis, ...

The reverse transformation of Cracker Barrel Old Country Store restaurants is underway. Cracker Barrel on Monday morning shared a social media post that included a 32-second video of the "Old Timer" ...

Cracker Barrel is scrambling to fix its image and win back customers following scandals over frozen biscuits and microwaved meatloaf — but constant flip-flopping from management has thrown its ...

The owner of Steak ‘n Shake is trying to pressure Cracker Barrel’s board into overhauling its leadership, which they claim destroyed shareholder value. Sardar Biglari, founder of Biglari Capital ...