The better your site structure, the better your chance of higher ranking in the search engines. Every website has some “structure.” It might be a rigorous and streamlined structure, or it may be a ...

Do you use the same URL structures for all of your global websites? This is not another top-level domain versus subdomain article. It’s one that goes deeper into the benefits of a standardized global ...

Google has updated its URL structure guidelines to specify what characters Google Search supports in URLs. The introduction paragraph now leads off by saying, "Google supports URLs as defined by RFC ...

Google's John Mueller said on Twitter that URL structure is "not so much" important, rating it a 1 out of 7 - whatever that means. He said the bigger concern is changing URLs can take Google time to ...

Google isn't concerned with how many slashes there are in a URL, so there's no need for an artificially flat URL structure. Google’s John Mueller says there’s no benefit to having an artificially flat ...