WPP has entered into a global partnership with TikTok, making it the first holding company to integrate TikTok Symphony generative AI tools into its marketing toolbox. WPP Open, the agency’s ...

An iPhone app set up to help rescue lost migrants at sea has been removed from Apple’s App Store after it emerged that the version available to download was not actually capable of tracking refugees.

In a bid to strengthen its mobile offering, WPP digital creative shop Possible has acquired Denver-based Double Encore, a mobile app specialist that Possible has worked with on numerous projects. DE ...

WPP is a multinational advertising and public relations company offering marketing and branding services worldwide. The company's share price and growth trajectory has been materially impacted by the ...