Multimodal argumentation and visual rhetoric encompass an emergent field that explores how diverse communicative modes—including images, diagrams and other visual representations—contribute to the ...

Ball, Cheryl E. “Designerly [does not equal] Readerly: Re-Assessing Multimodal and New Media Rubrics for Use in Writing Studies.” Convergence: The International Journal of Research into New Media ...

It’s become something of a Twitter joke. A new gadget appears, or a dramatic development takes place on the world stage, and the cry goes up: But what does it mean for journalism? I’m guilty of it ...

Laurie Gries, assistant professor of communication at the University of Colorado Boulder, has won two awards for her 2015 book Still Life with Rhetoric: A New Materialist Approach for Visual Rhetorics ...

Rhetoric has been broadly defined as the art of persuasion. Unfortunately, in the last two centuries, rhetoric has suffered a rather bad reputation because it has been deliberately overused to mislead ...

Yes, it has pictures. Yes, it is in the format of what you might call a “comic book—“ or wait, a “graphic novel.” Many students read graphic novels in their Literature or Language Composition classes.

Laurie Gries, assistant professor of communication at the University of Colorado Boulder, has won a 2016 Conference on College Composition and Communication Advancement of Knowledge Award for her book ...

Discusses the ethical implications of choosing the most effective graphics possible Distinguishes among visuals in terms of goals: decorative and indicative images with perception-mediating goals ...

Advertising is an important means by which economic enterprises communicate with both their current and potential customers. A decades-old question is how effective it can be in terms of persuasion.