Some even charge customers for the privilege of watching their items be packed. For years, unboxing videos—those meticulously crafted scenes of people opening iPhone or gaming console packages ...

In an unboxing video, a creator opens a product on camera, revealing its packaging, design, and features. With more than 90,000 people searching for “unboxing” on YouTube every month ...

Since then, an entire world has blossomed around the unboxing video, with whole YouTube channels dedicated to the unpackaging of dolls, purses, moisturizers, even food. Videos featuring children ...