In the landscape of user-centered design, customer journey maps are indispensable tools. First appearing in the mid-1980s, they outline the journey of customers and users as they engage with products ...

Multiple stakeholders should be involved in developing customer journey maps, but who that means is a matter for debate. Effective customer journey maps aren't the purview of only one department.

In this workshop, Allegra Burnette will introduce students to Journey Mapping. A user journey map is a visualization of the steps your visitors go through in engaging with the museum during the visit.

In many aspects of technology delivery, something-"as-a-Service" is considered the ultimate end game. In user experience, however, it may only represent a step on the journey. SaaS had a major impact ...