The drum major for USC’s band will not be allowed to stab his sword into the UCLA logo at midfield during its traditional pregame performance. The Trojans drum major has been planting his sword ...

and that means the next time you watch a USC sports event, you will see a Big Ten logo on the field or court. This seems to be the week in which crews at all of the schools transitioning to the ...

Nebraska Cornhuskers / Bleacher Report The USC Trojans have built a reputation on tradition, rarely changing uniform or logo designs and maintaining the historical significance of the Coliseum.

Would a reasonable person confuse a USC logo on a garnet-and-black ball cap in Columbia, S.C., with the same letters on cardinal-and-gold sportswear worn by a Trojans fan at the Coliseum?

But they won't be sharing a trademark logo. Not now that the administrative tribunal of the U.S. Patent and Trademark Office has ruled that the local USC has priority of use when it comes to the ...