In September, Google announced what it calls a “helpful content update” – aka a search algorithm change to favor sites with superior user experiences. One part of the update was that Google will ...

In today’s rapidly evolving digital landscape, harnessing the power of user-generated content (UGC) has become a game-changer for app marketing. TikTok, the dynamic social media platform known for its ...

Aldi's big bags sell out and Home Depot's bucket goes viral—plus, why it was a bad week for Costco and Unilever. Brands are no longer partnering with influencers purely for social engagement; they’re ...

What if creating professional, engaging ads didn’t require a camera, a production team, or even a scriptwriter? Imagine generating high-quality, user-generated content (UGC) ads in just minutes, all ...

In May, Salha Aziz decided to try her hand at creating user-generated content, or UGC, for brands. Consumers create UGC for brands to use on their own social media pages or in paid ads. Here's how ...

Seeking content creators for user generated Nectar Hydration content that can do UGC-style ads. Will provide the exact script and exact visuals/B-Roll we need - no thinking needed on your end. (Unless ...

Opinions expressed by Digital Journal contributors are their own. Content creation in the modern age can be tricky. With so many moving parts to analyze — including analytics from organic engagement — ...

UGC, or user-generated content, is experiencing a new boom, with help from TikTok. Advertisers are embracing paid UGC as a cheap, authentic form of promotion. And creators are finding it a lucrative ...

Seeking a real male/female couple in their 20s-30s who owns a cat(s). This is a UGC ad for a popular Cat Litter brand. This will be a hybrid shoot, part of the brief will be remote directed, and part ...