Oklahoma's News

Tony the Tiger® Tackles Twitch and Becomes the First-Ever Brand Mascot Working with Twitch to Transform into an Interactive VTuber

Fans can tune in to Tony the Tiger's GR-R-REAT CEREAL BOWL OF GR-R-REATNESS on Twitch to watch Tony go head-to-head with top streamers LIVE "Kellogg's Frosted Flakes and Tony the Tiger are always ...
Marketing Dive

Tony the Tiger transforms into gr-r-eat Twitch streamer

Kellogg's Frosted Flakes is updating its iconic Tony the Tiger mascot for a new generation by tapping into several emerging trends and channels. Twitch averages more than 31 million daily visitors, ...
The Drum

Kellogg’s Tony the Tiger to become VTuber on Twitch

As part of the new partnership, Kellogg’s mascot Tony the Tiger will become an interactive virtual YouTuber, or VTuber. The first show will air on Friday, August 19, from 5pm-7pm ET as Tony the Tiger ...
Mena FN

Tony The Tiger® Tackles Twitch And Becomes The First-Ever Brand Mascot Working With Twitch To Transform Into An Interactive Vtuber'

Fans can tune in to Tony the Tiger's GR-R-REAT CEREAL BOWL OF GR-R-REATNESS on Twitch to watch Tony go head-to-head with top streamers LIVE BATTLE CREEK, Mich., Aug. 15, 2022 /PRNewswire/ -- Kellogg's ...
The Drum

Kellogg’s Tony the Tiger to become VTuber on Twitch

Kellogg’s Frosted Flakes is collaborating with Twitch’s brand partnership studio in an effort to connect with new audiences. Tony will go live with streamers Brennon ‘GoldGlove’ O’Neill, Chrissy ...