With bold imagery and simple composition, the classy campaign is a prime example of how an enduring brand identity can carry ...

Tesco quite literally stands for quality food in a new OOH campaign by BBH London, which replaces the letters of its famous ...

Tesco logo vanishes / BBH Tesco’s visual identity has been dismantled and replaced with food photography (or ‘Icons’) that replace the letters T, E, S, C and O. The brand equity of Tesco’s ...