DirectTV Will Soon Show Your Face In AI-Generated TV Ads, Here’s How It Works

DirectTV will be partnering with Glance to deliver personalized ad experiences that are powered by AI. The companies are ...

Are TV Commercials A Good Return On Investment?

Are TV commercials a smart return on investment in 2025? The advertising landscape in 2025 is more complex than ever, with businesses weighing the benefits of traditional media against the precision ...
The Desk on MSN

iSpot: Football helps lift TV advertising rates during Q3

Football once again proved to be the backbone of television advertising in the third quarter (Q3) of 2025, according to new ...
Marketing Dive

Sonoco’s inaugural TV ads put a lens on packaging’s everyday moments

Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director ...
Advanced Television

How QR codes are changing television advertising

For years, television has been a one-way street — brands speak, viewers listen. But now, that wall is breaking down. A simple trackable QR code on the corn ...