In 1962, the company brainstormed more than 200 possibilities for the store's name and logo. "On a red-and-white whim, they came up with 'Target' and immediately envisioned a classic Bullseye logo ...

Named after the company’s signature red-and-white bullseye logo, Bullseye is the official mascot of Target and has starred in countless marketing campaigns and commercials over the years.

Target’s new exclusive Bogg Bag Original Bullseye Tote Bag is all the rage for Bogg Bag and Target fans alike. The ...

Target is known for its iconic red logo — the shinning bullseye you might pass on a highway that lets you know Slurpees and snacks are only an exit away. But its latest branding efforts for a ...

Instead, the simple logo signals participation in Target Zero -- the store’s newest efforts at promoting product sustainability. “Target Zero unlocks important progress toward our Target ...

ANN ARBOR, MI -- As Target prepares its downtown Ann Arbor store, the retailer is eyeing ways to brand itself on the streetscape. The company proposed placing five of its bullseye logos along the ...

In this way, Bullseye is the perfect symbol for Target Corp. itself: projecting a colourful, friendly image but at the same time guarded, often silent, and maintaining an iron grip on its message.

Target Corp.’s mascot dog, Bullseye, now graces a 37-foot-tall sign affixed to Target Center, overlooking right field at the Minnesota Twins stadium. The lighted sign, installed in late March ...