LVMH Watch Week is finally upon us, and with it comes a range of big releases from the involved brands. Last year saw the unveiling of stunning pieces like the Zenith Chronomaster Original Triple Calendar and revitalised classics like the Bulgari Bulgari (so good they named it twice).

Now, as part of LVMH Watch Week 2025 – taking place in New York and Paris from 21 January – the brand has released an all-new Formula 1 collection. The initial range comprises five chronograph models, all cased in 44mm of grade-2 titanium and embellished with racy details wherever you look.

During last year’s LVMH Watch Week, TAG Heuer revealed a duo of Carrera Chronographs with alluring teal green dials with circular-brushed finishes. Similarly, the Maison has also unearthed a new Carrera Chronograph and Carrera Chronograph Tourbillon for this year’s event, but this time, they’re rendered in a moodier, purple fumé palette.

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.

TAG Heuer marks its big return to F1 with the new Formula 1 Chronograph in titanium ✓ With a fresh case design and an automatic movement! ✓

TAG Heuer had an accelerated start to the year by dropping three Instagram posts titled ‘We Are Back’. In 2024, a few racing-related watches sparked suspicions of what was to come. This proved it: the Swiss watchmaker returns as Formula One’s official timekeeper.