Last month, a surreptitious early glimpse of TAG Heuer’s full-scale revival—officially revealed today—of its iconic plastic-cased 1980s watch, the “Formula 1,” appeared in the fitting setting of the ...

Ever since the immensely successful MoonSwatch collaboration between Omega and Swatch, eyes have been firmly on TAG Heuer with the hope that the brand will bring back the legendary plastic Formula 1 ...

It’s time for retro-plastic watch mania again—or, at least, it is if you’re based in one of just seven cities worldwide, or are prepared to move very fast online. Dropping next week is the reborn TAG ...

When the original TAG Heuer Formula 1 timepiece made its debut in 1986, it marked a significant milestone for the brand. This was the first watch to bear the TAG Heuer name following the acquisition ...

Geneva Watch Days 2025 has only just kicked off and Swiss icon TAG Heuer has already laid down the gauntlet. The La Chaux-de-Fonds maison used the luxury watch fair to unveil not one, but three ...

Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. Many longtime watch ...

Today, few watches are more iconic than the TAG Heuer Monaco, but it was initially a flop when it was introduced in 1969. The new Monaco Gulf is the most Le Mans-inspired edition yet. TAG Heuer TAG ...

Andy is a seasoned technology journalist with more than 15 years experience in the mobile industry, writing for Digital Trends, Wired, and more. During that time he has reviewed hundreds of ...