TAG Heuer Formula 1 Collection has been announced at LVMH Watch Week. The new collection features four chronographs and one Oracle Red Bull Racing special edition. Prices will start at CHF 4,600,

TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week.

The Swiss luxury watchmaker has released five new timepieces in the TAG Heuer Formula 1 collection – four chronographs and the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing – establishing an iconic throwback as the first collection to bear the TAG Heuer name in 1986.

TAG Heuer’s iconic Carrera Date gets a soft, dreamy upgrade in pink and lilac — proving that racing heritage and pastel charm do coexist.

A couple of weeks after returning to F1 as the official timekeeper, it makes total sense that chronographs top TAG Heuer's agenda at LVMH Watch Week

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move

TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week appeared first on The Manual.