Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

On Jan. 26, the coffee chain changed its name — in some places — to “The Starbucks Coffee Company.” The name appears in a new TV commercial, as well as its website and app. Starbucks ...

The freebie is tied to broader changes Niccol is rolling out at Starbucks, which were the focus of commercials that aired Sunday before and after the Super Bowl on Fox. The first 60-second spot ...

He has covered film, TV, music, and Hollywood celebrity ... Another Twitter user suggested that such a commercial would never have been considered by Starbucks in certain areas of the world.

The chain recently rolled out ASMR-like commercials that highlight the sounds and visuals of its handcrafted coffee drinks. Under Niccol, Starbucks is also shifting away from targeting its rewards ...

The freebie is tied to broader changes Niccol is rolling out at Starbucks, which will be the focus of commercials airing Sunday before and after the Super Bowl on Fox. The first 60-second spot ...