guy. For another, it was a weird ad about a ghost dog. Making sense of this requires a trip back to the late 1980s. Spuds MacKenzie’s return to the Super Bowl in 2017 was appropriate ...

Long before Bud Light made America's favorite dude-bro, comedian Shane Gillis, the face of the brand, Spuds Mackenzie held that ... and as more posters bearing the dog's image were strewn across ...

Anheuser Busch eventually pivoted toward a responsible drinking ad campaign and by 1989 Spuds MacKenzie was retired and the promotion phased out amid whispers that the dog used in the spots had died.

Or the ghost of Spuds MacKenzie, anyhow. Bud Light’s bull terrier mascot from the 1980s is returning to the Super Bowl on Sunday. Anheuser-Busch unveiled a 90-second ad on Thursday in which dog ...

WHAT: Bud Light’s Super Bowl spot, which revives the brand’s controversial late ’80s mascot Spuds Mackenzie–or at least checks in on his ghost. WHO: Wieden & Kennedy New York, with Carl ...

A photo posted by joey_urtez (@joey_urtez81) on Nov 10, 2016 at 10:33am PST Nov 10, 2016 at 10:33am PST As part of Spuds macho image, the dog dressed in a tuxedo, driven around in limousines ...

guy. For another, it was a weird ad about a ghost dog. Making sense of this requires a trip back to the late 1980s. Spuds MacKenzie’s return to the Super Bowl in 2017 was appropriate ...