In looking for an alternative to sugar-laden sodas, many turn to sports drinks, energy drinks, and some of the newer “healthy ...

Powdered hydration drinks are drink mixes in powder form. Easily combined with water, they’re designed to help replenish ...

There has perhaps been only one change to the recent sports nutrition market, but it is significant: the industry is no ...

You’ve probably seen them at gyms, supermarkets, and in the hands of your favorite athletes. Sports drinks are marketed as the key to replenishing energy and electrolytes lost during exercise.

In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just ...

When you are exercising, is it better to drink water or sports drinks? (Photo: Getty) getty. It may not be sexy. It may not be colorful. It may not have a theme song.

The powder drink mix market has seen consumers embrace these products for their diverse flavor ranges, functionalities, and sustainability attributes.

Chenin Treftz Nickel, Ph.D., R.D. Sports drinks are designed and marketed for exercise. They were initially developed to replace fluid and electrolytes for elite athletes who were training and ...

Long before branded hydration powders, athletes drank wine with vinegar, chewed dates, and sipped on saltpeter. Here’s how ...