In Mazda's hometown of Hiroshima, Japan, there are artists whose families have been making traditional Japanese lacquer work for generations. Lacquer is an artistic process that starts with the ...

First used in 2012, the epic Soul Red paint has become Mazda’s current generation symbol and the pinnacle of Takuminuri. Through the years, it has undergone continuous refining to fulfill the Ja ...

but perhaps we ought to have waited because we have now found a patent for a paint process that Mazda has developed specifically to increase the luster and depth of the color red.

The same is true for Mazda's paint colors, where the automaker's Soul Red Crystal Metallic color is one of the deepest, richest hues anywhere. Though Soul Red has become Mazda's signature paint ...

The deep shade of metallic red can be paired with a Jet Black roof. Toyota appears to have dropped Barcelona Red to make way for the new color. A handful of minor other tweaks have been made to ...

So to speak, what Mazda has brought to the 2017 Geneva Motor Show is a big update to an already proven formula. And it looks great in Soul Red Crystal. The special paint job beautifies the ...

To make a red so vibrant, Mazda's paint team had to develop a whole new paint process. Takuminuri translates in English as "artisan coloring," and it refers to four of Mazda's most dramatic colors: ...