However, the company told Fast Company that the new logo's "bold line" makes it "more visible and eye-catching." Whatever Snapchat's reasoning is for changing the look of its logo — whose name ...

A pen and paper or a "Q": The logo of the collaborative documents company Quip is a good fit. Now that Snapchat's mascot, "Ghostface Chillah," has lost his goofy face, the logo is a cleaner fit ...