Small-business marketing plans typically include a website, social media and email campaigns, but can also involve traditional and experiential marketing strategies. Many, or all, of the products ...

Marketing plans are key for small businesses ahead of a tough holiday ... we’ll use both email and social,” she said. “Also, I plan to try some events this year in the shop to raise everyone ...

Read on to learn more about how to develop a marketing plan for your small business. A focused marketing plan sets two goals. The first is to maintain engagement and customer loyalty, and the ...

and examples of common elements you’ll find in a marketing plan. You need to identify the target audience you are aiming your product or service at, or indeed clarify whether there even is one. Too ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales. Many, or all, of the products featured on this page are from ...

According to Forbes, small business owners are struggling to market their goods and services. Many small business owners ...

Not sure you’re ready for the executive summary? Read this first: Your Guide to Creating a Small Business Marketing Plan What is an executive summary for a marketing plan? As the name suggests, an ...

Small Businesses Plan Events, Start Marketing Earlier to Deal With Shorter Holiday Shopping Season The holiday shopping season is underway, and this year small businesses have less time to ...

To increase sales, one of the savviest moves Black-owned small businesses can make is to develop a strategic marketing plan. To increase sales, one of the savviest moves Black-owned small ...

Knowing how to start a small business involves the key steps of market research, setting up a business plan, understanding the legal requirements, exploring funding options, crafting a marketing ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing ...