Before I took the stage to deliver a keynote at a recent event, the CEO of my host company addressed the 1,200 distribution partners, employees, and customers in the audience. In his remarks, he ...
Feb 14, 2015; New York, NY, USA; Golden State Warriors guard Klay Thompson (2) celebrates during the 2015 NBA All Star Three Point Contest competition at Barclays Center. Mandatory Credit: Bob ...
When I was a consultant at McKinsey, we helped Fortune 500 companies optimize their marketing spend. With the help of statistics PhDs, we applied complex statistical models to customer data to ...
At Pixable, we — like almost every digital property — are in the eyeball game. We are one of thousands of media companies competing for attention, and, in our case, we seek the attention of young, ...
Finding go-to-market fit (GTM) is a pivotal moment for a startup. It means you’ve found a repeatable formula for finding and winning lead that can be written into a repeatable GTM playbook. But before ...
You’ve got the memo. You don’t have to be convinced that marketing is important. You also know that having a robust marketing budget is crucial and that it shouldn’t be done on the cheap. In other ...
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