When it comes to food-packaging design, less is usually more—with a few notable exceptions. So says a new study by Lan Anh N. Ton, an assistant professor of marketing at the Neeley School of ...

We’ve all experienced it—walking into a grocery store for a quick errand, planning to grab just a few essentials, only to ...

Here’s what the landscape of food packaging looks like now and what ... as evidenced by the simple, effective visuals of RXBAR energy bars which list the ingredients in large letters on the ...

Such packaging elevates branded food packaging into an interactive marketing ... AR can, for example, turn a simple sticker on a product into a game consumers can play, a recipe book or even ...