LITTLE ROCK, AR--Vestcom International will officially unveil its new shelf-edge integrated marketing services at the GlobalShop tradeshow held at the Sands Expo & Convention Center in Las Vegas, ...
In an increasingly complicated grocery landscape where CPG marketers face new challenges in balancing and optimizing their marketing mix, shelf-edge media has proved to be a powerful vehicle to close ...
Most digital signage implementations in retail have focused on large plasma screens hung high in the store and broadcasting video-only content. However, some recent and planned pilots are taking the ...
Long gone are the days when supermarkets were the most risk-averse, tech-unfriendly retailers on the block. In fact, the nation’s largest supermarket chain, Kroger, displays a commitment to data, ...
Changes are in store, as Co-op ‘taps’ into its new Electronic Shelf Edge Labels to make becoming a member and accessing member benefits and price savings even easier for shoppers The convenience ...
A few weeks ago I took my monthly trip to the local flea market, where I went on a vintage-wallpaper-buying spree. I also found some beautiful old maps, shelf-edging paper and wall borders. I was so ...
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