The power of marketing is real, and it can move markets and shape industries, but its impact is only as durable as the ...

AI conversations are quietly redefining brand perception. Every exchange with a chatbot or virtual assistant shapes how consumers interpret a company's tone, empathy, and reliability. What once ...

Remember when working in PR was easy, slow-going and relaxed? Well, me neither, but a girl can dream. Reputation management has always been a core part of the PR playbook, but in today’s world, it’s ...

Visual shape processing and perception constitute a central pillar in understanding how the human brain interprets complex visual stimuli. Research in this field has revealed a multifaceted framework ...

The most popular ADHD-related content on TikTok often does not match mental health professionals’ views, potentially influencing how young adults perceive the disorder, a new University of B.C. study ...

Can the way we see things define their outcomes? American Sociologist William Isaac Thomas, who is attributed with the idea of the Thomas Theorem, once said, “Real facts are the ways in which people ...

In a recent study published in the journal Nutrition Reviews, researchers review current literature to determine the association between dietary habits and body image perception and satisfaction in ...

The human visual system exhibits a remarkable ability to decipher the three-dimensional structure of the world from two-dimensional retinal images. Central to this process is the utilisation of shape ...