The brand's infinitely looping triangle logo is seen on T-shirts, hoodies, and Coach's jackets worn by tons of guys in the know. FADER spoke with Palace's designer Fergus Purcell about creating ...

The old logo — tossed out by Gov. Jared Polis — was a green triangle with a white snowcap and the letters "CO" in the middle. It always rubbed some people the wrong way. "It was all mountains.