Inc., a leading streaming platform provider with a market capitalization of $11.6 billion, finds itself at a critical ...

Streaming video platform Roku and Comcast’s advertising business FreeWheel have expanded their partnership to offer FreeWheel clients access to inventory against Roku’s streaming content.

Roku Ads Manager (RAM). RAM enables advertisers to buy and manage data-driven ad campaigns directly on the Roku platform, which includes Roku TVs, Roku devices, and the Roku Channel. The Trade ...

The streaming platform will cover the creative fees for advertisers that run Spaceback creative on Roku Ads Manager campaigns through Q1 2025, helping performance-minded brands make the jump to ...

But it turns out that there’s another limitation on the ad-supported plan: Disney Plus Basic isn’t available on Roku devices. In an article on the Disney Plus Help Center website, the streamer ...

Shares of streaming TV platform Roku (NASDAQ: ROKU) jumped 7.4% in the afternoon session after JMP initiated coverage on the ...

JMP Securities analyst Matthew Condon on Tuesday initiated coverage on Roku with an Outperform rating and a $98 price target.

Non-investors know Roku for its streaming devices. But investors know that the device business is actually its smaller one; it makes most of its money from the ads it sells through its platform ...

An analysis of Roku, Inc.'s business trends and stock performance, revealing its underperformance and strong potential. Click for my ROKU update.

Even though it's what Roku's known for commercially, Roku actually makes much more money from its ad segment. The two work together, though, in an important dance. When users buy a Roku device ...